Siyaram's

Aditya Roy Kapur Joins Mistair as Brand Ambassador

Mistair, renowned for its timeless elegance and innovative fashion, proudly announces Aditya Roy Kapur as its new brand ambassador, marking the beginning of a new era of sophistication in men's fashion. Known for its exquisite and cutting-edge range of premium suiting and shirting fabrics, Mistair seamlessly combines classic elegance with a modern twist.

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Its collections, featuring specialty weaves, finishes, and textures, are designed to make a statement, whether for a formal business suit, a key corporate meeting, or an opulent dinner party.

Mr. Ramesh Poddar, Chairman and Managing Director of Siyaram's, expresses his enthusiasm for the partnership: "We are thrilled to have Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has gained popularity across demographics, much like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality, and accessibility, we're excited about Mistair’s fashionable journey ahead with Aditya Roy Kapur."

Ushering in a New Era of Men's Fashion

Aditya Roy Kapur shares this excitement, stating, "I am delighted to collaborate with Mistair. Their collection deeply resonates with my style, offering designs that exude sophistication with a modern flair.

What impresses me most is how Mistair blends classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation."

This dynamic partnership aims to inspire men nationwide to embrace sophisticated style and elevate their fashion sense.

As the new face of Mistair, Aditya's charismatic presence and impeccable fashion sense are set to captivate audiences, further strengthening Mistair's position as an industry leader and fulfilling the brand's promise of delivering the "finest in fashion."

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UnionBudget2024

Role of Trade Finance in Boosting Apparel Exports

Driving $40 billion in apparel exports by 2030 for a prosperous India by 2047.

Global trade finance solutions provider Stenn participated in a panel discussion hosted by the Apparel Export Promotion Council (AEPC) to assess the impact of the Union Budget 2024-25 on India's textile and apparel industry. The event brought together industry leaders, economists, and experts to strategize ways to enhance apparel exports.

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The panel, moderated by AEPC Secretary-General Mithileshwar Thakur, delved into the budget's long-term vision for the sector, India's potential as a global apparel manufacturing hub, and the need for innovation, sustainability, and investment in raw materials. Participants emphasized the importance of collaboration to achieve the ambitious $40 billion apparel export target by 2030, aligned with Prime Minister Narendra Modi's 'Viksit Bharat' vision.

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Stenn's Senior Director, Priyesh Ranjan, commended the government's increased allocation for the textile sector to ₹4,417.09 crore, compared to ₹974 crore in the previous budget.

He also applauded the introduction of e-commerce export hubs and improved credit guarantee schemes for small and medium-sized businesses. Ranjan highlighted Stenn's role in facilitating trade finance solutions for apparel manufacturers, emphasizing the company's commitment to supporting the industry's growth.

The event attracted a diverse audience, reflecting the industry's collective focus on achieving sustainable growth.

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