NationalHandloomDay2024

National Handloom Day: 2024

Celebrated annually on August 7th, National Handloom Day honors India's rich heritage of handwoven textiles. Since its inception in 2015, this day has recognized the pivotal role of handloom weavers in India's history and economy.

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The sector, a cornerstone of the nation's textile industry, sustains millions, particularly women while producing a remarkable 15% of India's cloth and a dominant 95% of the world's handwoven fabric.

From the iconic Toda shawls to the intricate Ikat patterns, India's cultural tapestry is inextricably linked to its handlooms. As fashion trends evolve, these timeless textiles have witnessed a resurgence, with designers seamlessly blending tradition and modernity. This revival empowers artisans and fosters sustainable fashion, preserving cultural heritage and uplifting communities.

A Tapestry of Tradition and Empowerment

By choosing handwoven products, we celebrate the dedication of weavers, designers, and consumers. Together, we can ensure the enduring legacy of India's textile heritage while creating a more sustainable future.

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E-StylyingIndia

India's E-Lifestyle Boom: Gen Z Drives $45 Bn Market

India is rapidly emerging as a global fashion and lifestyle powerhouse, according to a new report, "E-Styling India." Online sales are expected to skyrocket to $45 billion by 2028, doubling from current levels. This explosive growth, fueled by a burgeoning middle class and tech-savvy Gen Z consumers, makes the country an irresistible market for global fashion brands.

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Key trends driving this transformation include the rise of fast fashion, increasing penetration in smaller cities, the dominance of mobile shopping, and a growing consumer preference for sustainable products.

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