India’s leading ethnic wear brand, Soch, has launched its latest Spring Summer 2025 Collection, ‘Summer Tales’. This new collection features an array of fabrics and styles promising to upgrade your summer wardrobe with a unique ethnic flair.
This collection is a stunning tribute to serenity and timeless beauty. Drawing inspiration from the serene hues and fluidity of the sea, this collection features breezy kaftans, pastel kurtas, sarees, and suit sets in soft shades of blue, green, and coral and more summer-ready colours.
Designed with the Indian summer in mind, the lightweight and breathable fabrics offer the perfect blend of comfort and style, keeping you cool and chic even in the hottest months. With this collection, Soch brings the essence of the summer to life, offering a refreshing and elegant wardrobe for the season.
The curation is carefully elevated with sub-collections, each highlighting a distinctive craftsmanship. Gypsy Ink embraces the boldness of bohemian elements. Bandhej Treasures showcases the timeless beauty of traditional Bandhani techniques, through vibrant colours.
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Indigo Hues delves into the depth of indigo, offering a rich spectrum of shades that evoke the calmness of the ocean. Lastly, Shimmer Tales dazzles with luxurious handwork and Aari embroidery, adding a touch of opulence and glamour to the collection, and Petal Play, perfect for the Indian summer, offers delicate floral prints and refreshing hues.
Together these collections bring the essence of summer to life—light, airy, and endlessly versatile for every sun-kissed moment, reflecting the diversity and creativity of Soch’s vision for the season and are sure to spruce up your wardrobe.
