The Pant Project—a renowned clothing brand celebrated for its custom and ready-to-wear high-quality pants, recently launched an innovative experiential marketing campaign at Mood Indigo, Asia’s largest college cultural festival, hosted by IIT Bombay from 25th to 27th December 2024.
Aiming to foster authentic engagement with the younger generation, the brand has unveiled a one-of-a-kind jeans installation with the help of Experimental Much?
This immersive installation features a larger-than-life pant entirely draped in denim, reflecting the core values of innovation, self-expression, and individuality—perfectly aligned with the essence of the GenZ spirit.
The activation is designed to attract Gen Z and college students, showcasing jeans & pants in sizes and styles tailored for the youth, offering both a visually engaging and interactive experience. This activation goes beyond the product—its goal is to forge an emotional & sensory connection with festival-goers, making them feel something powerful and unforgettable.
They are invited to unleash their creativity by doodling, scribbling, spray painting, and leaving their mark on the denim canvas.
This interactive element fosters a sense of community, encourages dialogue, and provides a space for Gen Z to express their individuality.
Dhruv Toshniwal, Co-Founder of The Pant Project, said, shared his vision for the campaign: “Our aim with this activation is for everyone who experiences it to walk away with more than just a product—they should feel a true connection to the brand and the spirit behind it. For Gen Z, it’s all about authenticity, individuality, and creativity."
